On the left is the iconic logo of the National Football League, unofficially known as “The Shield”, and on the right is the same logo as it appeared when first introduced in 1960. Obviously, it’s not a “team” logo, but the NFL itself, in the early years under commissioner Pete Rozelle, became somewhat of a team as the team owners, under Rozelle’s guidance, incorporated as one and negotiated huge television contracts that called for revenue sharing and ensured even the small market franchises could remain solvent and competitive. It was a brilliant strategy that helped grow the game into the media giant that it is today.