Not a team logo, but a logo of a defunct college football bowl game from the past – the Peach Bowl. Played in Atlanta, Georgia, the game was an annual fundraiser for the Lions Club, but after interest waned, the game was taken over by the Atlanta Chamber of Commerce. Beginning in 1998, sponsorship of the game was taken over by a local company, Chick-fil-A, and the company took over full naming rights to the contest in 2006. It has since been known as the Chick-fil-A Bowl.