Here is an “alternate” logo of a long-time minor league hockey franchise, the Hershey Bears, who play in the American Hockey League. The Bears, currently affiliated with the NHL Washington Capitals, are the oldest franchise in the AHL, having existed since 1938. They have won 11 Calder Cup championships, signifying the AHL title, in their existence, including last season (2009-10). This logo is reminiscent of the team’s original logo, when they were actually known as the “Hershey B’ars”, after the candy bar, and it also incorporates the team’s color scheme of chocolate and white. Notable players in the franchise’s long history include Frank Mathers, Willie Marshall, Arnie Kullman, Mike Nykoluk, Tim Tookey and Don Cherry.