This is the old “Pepsi bottlecap” logo of the American Hockey League franchise, the Buffalo Bisons, used from 1940 until the franchise disbanded in 1970, giving way to the city’s NHL franchise, the Sabres. The logo design resulted from the team being purchased by a local Pepsi Cola franchise in 1956. The club was a solid AHL franchise for its’ entire existence, winning the Calder Cup championship 5 times, including their final year in 1970. Fred Shero, who would go on to be a successful coach at the NHL level with the Philadelphia Flyers, coached the Bisons in that final season.