An alternate logo of a team from the National Football League, the St. Louis Rams. It was first used in 1995, when the franchise moved from Los Angeles to the Gateway City, and included the city’s famous Gateway Arch in the team’s colors. St. Louis had been attempting to reacquire an NFL team since the Cardinals left for Arizona in 1987, and were finally successful in doing so by convincing the Rams’ owner Georgia Frontiere to move.